Myself and designer Augusto Gabrys were brought in to collaborate with Journee's internal creative team, to uncover a motion branding structure that could define how the brand moves across web, socials, UI and more. It was a gruelling but rewarding process to dive into an empty figma page and emerge with some great learnings and concepts, that could help inform design decisions for the brand moving forward In the intial concepting phase, the team all worked on design and gathering references. As we began to narrow down the options, Augusto took lead on the design while I took lead on motion.