Further Group undertook refreshing the voice of Orange Theory to be a standout in a saturated and competive market. It was a pleasure to come in and help make things move, after the team had spent months of time researching, implementing, and designing the rebrand. I worked mainly on the big reveal video, to be played at an event as the team revealed their new look. The result was punchy, energetic animation that ran through what the new brand had to offer for its users and followers.