I was brought on by Further Group (formerly DesignStudio) as motion lead to help tackle this problem as they undertook a major facelift for Virgin Gifts. The new brand was playful and energetic, and our goal with motion was to bring in tactile feelings and exciting moments, almost as if you were unwrapping a present in the browser or on your phone. The result being a motion system that sparks intrigue and playfulness as you come into contact, setting the appropriate tone as you look to express your care.